The Butterfly Effect of a Wood-Fired Bread Oven

City Life | In Shipai Community, Duanzhou District, Zhaoqing, the wood-fired bakery Shanshang Xiong’er fills the air daily with the warm aroma of firewood and fresh-baked wheat, attracting crowds of young people who come seeking its signature flavor. Few would have guessed this wildly popular bakery—where tables are always fully booked—would become the “butterfly”that triggered a cultural and tourism revival across the entire community. Sitting right next to the Seven Star Crags, Shipai Community was once an underused neighborhood. Despite its stunning natural landscape, it languished for years due to outdated businesses and a disorganized environment. The turning point came with Guangdong’s “Hundreds, Thousands and Tens of Thousands Project”. The community converted a run-down industrial zone—formerly occupied by auto repair shops and small restaurants—into Leju Creative Park, through the approach of “old factory revitalization + cultural tourism empowerment”. Foot traffic picked up, and the once quiet area has been buzzing with new life. #citylife

在肇庆端州石牌社区，一家名为“山上熊二”的窑烤面包店，每日飘出柴火与麦香，吸引着无数寻味而来的年轻人。谁曾想到，这家如今“一位难求”的网红小店，竟成为唤醒整个社区文旅活力的那只蝴蝶。石牌社区紧邻七星岩景区，过去虽坐拥山水，却因业态低效、环境杂乱，一度沉寂。改变始于“百千万工程”的到来。社区将一片原为修车厂、小餐馆的老旧厂区，通过“旧厂活化+文旅赋能”，打造为“乐聚端州创意园”。人流开始聚集，寂静的土地泛起生机。

翻译：林紫晴（实习）

审校：罗洁

终审：王予湉