Neo-Chinese style, a contemporary fashion style combined with traditional Chinese culture, is gaining traction among the young people.

According to data from e-commerce platforms, sales in the "neo-Chinese style" category have tripled for two consecutive years. More than 80 percent of the buyers are around their 30s.
The incorporation of traditional Chinese culture into contemporary design has also been a frequent topic among China’s fashion community.
Li Lanyue, a young fashion designer, said that "neo-Chinese style" clothing integrates elements of traditional Chinese culture into modern fashion design, bringing the aesthetics of traditional costumes into everyday life.
"These clothes are a combination of the East and West concepts and are more comfortable for daily wear, which are easier to maintain. Many of the previous Chinese clothes were made of silk, which was too fragile to maintain, while these clothes are made of cotton and linen, or even new materials," said Li.
Customers for this style of fashion are not only interested in clothes, but also prefer to select relevant accessories to match their neo-Chinese look. Zhai Ziye, a customer, was looking for suitable accessories for her dress.
"I would definitely think about what accessories to pair with the dress after I bought it. A sandalwood necklace or a jade bracelet should be nice," said Zhai.
The charm of neo-Chinese style products also hinges on the details and connotation behind them.
Jin Meimei, a manager of a neo-Chinese brand, introduced her glasses with the symbol of the gourd, which means luck in Chinese culture. She said Chinese people tend to have auspicious symbols in their daily life, hoping to bring them good luck. Many neo-Chinese products fulfill such needs.
In Chinese, gourd (hulu) sounds like "fulu" (luck and wealth) and symbolizes family prosperity and happiness. Jin's products took that in.
"The temples of the glasses are in the shape of gourds, and so are the nose pads. We sometimes hold and adjust our glasses when we wear them, we call it 'holding the luck'," said Jin.
Li Haibing, director of the handicraft department at Hubei Institute of Fine Arts, said that Chinese traditional culture combined with fashion will gain wider popularity among younger generations.
"It is a natural phenomenon that national culture enters everyday life. Along with fashion, it will gain more favor among young people. I think it is a promising future for neo-Chinese style to become popular among younger generations," said Li.