In the recently-held 2023 Qingdao International Quality Life Expo, Qingdao unveiled the first list of “Qingdao Superior Products”, which consists of 100 products from 92 enterprises.

The “Qingdao Superior Products” campaign covers industry, agriculture, service and maritime economy, among other key sectors, and is designed to build a public brand that is high-quality, well received and competitive, and to translate Qingdao’s strength in quality into brand strength.

Qingdao will authorize eligible companies to use the “Qingdao Superior Products” label, launch studies of the competitiveness of the “Qingdao Superior Products” public brand, and promote outstanding quality management methods and brand cultivation experience. Meanwhile, mechanisms for supervision and inspection, dynamic management and exiting will be put in place to build the “Qingdao Superior Products” into a famous public brand in China.  (Wu Shuai)

In the Qingdao International Quality Life Expo, the “Qingdao Superior Products” brand captures the attention of many visitors.  By Liang Chao