China Media Group (CMG) launched its 2026 "Brand Strengthening China Project" initiative on Friday in Beijing, introducing a series of creative and innovative projects to empower Chinese brands.

CMG President Shen Haixiong said at the event that as the world's largest and most comprehensive international media organization, CMG serves as a key window on Chinese brands.
Shen emphasized that 2026 marks the first year of China's 15th Five-Year Plan (2026–2030) and the beginning of the brand development phase outlined in the "Outline for Building a Quality Powerhouse." The joint initiative represents concrete action by CMG and its partners to advance the nation's brand-building strategy during this period.
He added that CMG will continue to drive consumption upgrades, support rural revitalization and amplify China's voice through brand initiatives, helping more Chinese brands gain global recognition. CMG hopes to work hand in hand with partners from all sectors to open a new chapter in building China into a brand powerhouse, Shen said.
In video messages, International Olympic Committee (IOC) President Kirsty Coventry and Deputy Mayor of the Metropolitan City of Milan Francesco Vassallo expressed their anticipation of working with CMG to deliver an inspiring Winter Olympics in 2026.
CMG is the world's only media organization involved in the production of the 8K signal for the Milano Cortina 2026 Winter Olympics which will take place in Italy from February 6 to 22, 2026. It will incorporate 5G+4K/8K+AI technologies to present a sporting feast and showcase Italy's breathtaking landscapes to global audiences.