China Media Group (CMG), the country's flagship broadcaster, has launched its 2027 Brand Strengthening China Project in Beijing, aiming to build a national platform for trusted brand data and provide reliable brand information services for the public.

The event held on Saturday unveiled 118 creative and innovative projects planned for 2027, developed by 13 CMG program centers.
The event also introduced a national brand trustworthy corpus platform, which is scheduled to go online on Jan 1 next year.
Drawing on CMG's global leading media resources and communication networks, the platform will provide government departments, industry organizations, businesses, and the public with scientific, authoritative, traceable and sustainable brand information services.
A service plan on AI communication for the 2027 Brand Strengthening China Project, a campaign to boost consumption, an initiative to support rural revitalization and other related activities were also announced at the event.