QINGDAO -- Qingdao, a coastal tourist city and a UNESCO City of Film in east China's Shandong Province, has launched film-themed trains and tour routes, with the introduction of a variety of cultural activities to boost film-plus consumption.

The Qingdao Metro launched the "Qingdao Film" Line 3 themed train to transform subway trips into an immersive showcase of movie-themed visual elements, such as reels, projectors, classic movie scenes and knowledge about the city's film industry.

"I felt lucky after boarding the train. This carriage is quite special, awash in refreshing colors. It also has some film elements that fit," said Meng Fan, a passenger.

The city has also launched four themed tourist routes connecting filming locations of popular movies, where visitors can take pictures, taste local cuisine, and immerse themselves in the city's vibrant culture.

"Various locations featured in movies, such as the Qingdao International Cruise Home Port, the Yan'erdao Park, the Xilingxia Road near the Badaxia Park, and the Oriental Movie Metropolis, have all been included into our tourist routes' coverage, which have been well received by our customers," said Zhu Xiaohe, a touring guide.

In addition, Qingdao has organized seaside open-air film projections, film carnivals and cultural fairs to create new consumption scenarios that combine film with catering.

Qingdao was named China's first UNESCO City of Film in 2017.