The 2025 Yellow River Basin Cross-border E-commerce Expo, which was recently held in the West Coast New Area of Qingdao, featured “The Silk Road and the Yellow River Reach out to the World”, and was intended to emerge as a top exchange event on China’s cross-border e-commerce in summer. On the back of the event’s gathering and spillover effects, Qingdao will concentrate efforts to build a cross-border e-commerce industry center in northern China.

The expo gathered more than 55 industrial clusters and 503 enterprises from China, and over 15,000 exhibits. A total of 119 cross-border platforms or service providers attended the expo. 40 globally famous cross-border e-commerce platforms, including Amazon Global Selling, Alibaba.com, eBay, Lazada and SHEIN, assembled for the first time in Qingdao to cover such core markets as Europe and America, Southeast Asia, the Middle East, Latin America, Africa, Russia, Japan and South Korea, and provide a spectrum of platforms spanning all regions, categories and life cycles.  (Wang Kai)

The 2025 Yellow River Basin Cross-border E-commerce Expo was attended by numerous exhibitors.