On December 3, Qingdao announced the second batch of “Qingdao Superior Products”. After selection for two years in a row, the number of brands included among “Qingdao Superior Products” has reached 185.

In 2023, Qingdao officially launched the “Qingdao Superior Products” campaign, which is intended to have citywide brands integrated, and pool the strength of brands across the city. Established as a regional public brand, “Qingdao Superior Products” will play a leading role and emerge as a brand development structure, which is underpinned by five sub-brands, namely, “Made in Qingdao”, “Qingdao Agricultural Products”, “Qingdao Services”, “Shopping in Qingdao” and “Cultural Tourism in Qingdao” as well as business brands, and aims to draw brands citywide for integration. Qingdao has so far boasted 185 “Qingdao Superior Products” brands, 51 “Shandong Good-quality Products” and 26 “Top 500 China’s Valuable Brands”, which compose a pyramid-shaped brand cultivation system. Qingdao is increasingly gaining fame as a “City of brands”, where existing brands, “Shandong Good-quality” brands and “Chinese Superior Products” brands coordinate well with each other.  (Wu Shuai)

The 2024 Qingdao Brand Day.