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Stimulus policies boost customer confidence in China's real estate market 2025/11/21 source: International daily Print

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Customer confidence in the real estate markets in large Chinese cities including Beijing, Shanghai and Wuhan has been bolstered by a series of stimulus policies rolled out by the government earlier this year.

Despite being a weekday, a new sales center in Beijing's Fengtai District was bustling with clients eager to make purchases. Many of the housing units on display were already sold out.

"I've viewed many houses and found the price here acceptable. I want to sign a purchase agreement of intent today," said Ms. Jiao, a local resident.

The sales manager said that the market would enter a lull after October usually, but this year it has seen a noticeable increase in customer interest.

"We can clearly see that the various policies implemented in the first half of this year, such as interest rate cuts, have boosted customer confidence," said Ren Jingjing, a sales manager at the sales office in Fengtai.

The momentum is not isolated to this sales office. Several newly launched commercial housing projects in Beijing have experienced varying degrees of hot sales in the second half of the year.

Data from the Ministry of Housing and Urban-Rural Development showed that from January to October, the total transaction volume of new commercial buildings and second-hand homes nationwide remained stable. Many major cities like Shenzhen, Wuhan and Xiamen are experiencing vibrant housing transaction.

"Compared with the January-October of last year, the number of property viewings this year has increased by around 50 percent," said Wu Hongwen, a real estate agent in Shanghai.

Experts noted that while the overall housing market remains in flux, the effects of various policies introduced since early this year continue to become evident. The decline in housing prices has steadily lessened, with the decrease in newly constructed commercial housing across 70 major cities narrowing for 13 consecutive months since last October.

"This reflects that market confidence is recovering, and the market has gradually moved away from blind fluctuations towards rational stability. This is mainly reflected in the fact that policies are no longer simply aimed at stimulating scale expansion, but rather at focusing on high-quality development and guiding the market back to its essential role of providing housing," said Yu Xiaofen, dean of the China Housing and Real Estate Research Institute of the Zhejiang University of Technology.


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