On July 17, the 2024 Qingdao Brand Day Launching Ceremony and Frontier Dialogue on Distinguished Brands was held in the Qingdao International Conference Center. Nearly 300 guests from governments, enterprises and institutions among other walks of life gathered at the event to discuss brand building in the AI era. A series of activities for the 2024 Qingdao Brand Day officially kicked off.

Under the theme “Cities and Brands Co-prosper” and with a focus on the annual topic “AI-driven Intelligent Brands for the Future”, this year’s Qingdao Brand Day events comprised six sections, namely, frontier dialogue, gathering of wisdom, gathering of “golden flowers”, competitive training, innovation action, exhibitions and performances, and lasted until July 21.

This year’s brand day events highlighted strong awareness of service, wide coverage and intensive participation, and resorted to utterly new consumption scenarios, profound industry insights and continuous traffic effects to unfold a new picture in which cities and brands co-prosper. In the brand day event, light shows and UAV shows were put on in Fushan Bay, where visual feasts featuring overlapped lights and shadows added glamour to summer evenings in Qingdao. Meanwhile, trendy and interactive activities of different kinds were launched for people to visit, find amusement and recreate. In the experience zone, citizens and tourists could employ the “holographic imaging cabin” to capture their automatically generated AI images and download their exclusive metaverse roles; with the aid of AI technology, the scene of braving the wind and the waves on surfboards could be simulated in a vivid manner so that participants know how passionate they could be in Qingdao, China’s “Sailing City”.  (Sun Xin)

On July 17, the 2024 Qingdao Brand Day Launching Ceremony and Frontier Dialogue on Distinguished Brands was held in the Qingdao International Conference Center.

On the evening of July 18, a large-scale exhibition and performance show for the 2024 Qingdao Brand Day was put on.