In the just-concluded Chinese Year of the Dragon Spring Festival holiday, the consumer market in Qingdao has gotten off to a good start. In the holiday, Qingdao has painstakingly launched the “Le Gou Qingdao” (Happy Shopping in Qingdao) Year of the Dragon Consumption Festival, and more than 270 consumption promotion activities including the new year tour of Jieli, the carnival, the sugar ball fair, the lantern watching festival and the New Year fair. As a result, all business districts have seen a surge in passenger flow. According to monitoring data, the top ten commerce and trade enterprises or groups under monitoring in the Spring Festival holiday (from February 10th to February 17th) have realized a combined sales of RMB 590 mln, increasing by 10.3% year on year.

In Shinan District of Qingdao, the second Qingdao Shinan New Spring Tour of Jieli has cumulatively drawn more than 2 million visitors. Citizens and tourists could stroll around fairs, watch festive lanterns, enjoy delicious food, experience Qingdao’s folk customs and immerse themselves in traditional new year atmosphere. Supermarkets, shopping malls and catering enterprises in Qingdao have taken advantage of the Spring Festival “golden week” to launch promotional activities, and gotten off with a good start with rosy sales.  (Ding Qianqian)

 Qingdao Taidong Pedestrian Street is packed with people. By Han Xing