Skateboarding on a roll in China over
Web Editor:International Daily
After debuting at the Olympics and other international games, skateboarding is flying high in China as a recreational sport.Skateboarding enthusiast Shi Yilong, who has nearly five million followers on social media, says the niche sport is setting off a tidal wave of interest among Chinese consumers that continues to build.Currently, he puts out about two videos a week. The instructional videos show beginners how to perform jumps, flips and mid-air spins."In the past, most of my followers were young adults and then I suddenly found that many parents had subscribed to my channel. A lot of mothers hope their kids can engage in skateboarding. From last year till now, the number of followers has increased by about 500,000," Shi added.Representatives from the Chinese short video app Kuaishou say they’ve seen the number of skateboarding clips and videos increase by about 113 in the first five months of this year since last year.At a skate park in Beijing, seven-year-old Xu Yifan is riding and performing tricks. His parent says his son has been practicing skating since he was five."This year, more and more children start to learn the sport regardless of skill level," added Xu.With more people showing interest in the sport, indoor skateboarding parks are popping up across Chinese cities."All our experience courses on weekdays are reserved out and there are more students on weekends. But we have regular classes. Therefore, we can't host that many. We are still hiring people," said Zhang Xiaomeng, coach of URIDE skateboarding club.Sales of skateboard for teenagers jumped 203 percent on JD.com during this year's 618 Shopping Festival, which occurred on June 18, 2022.