Web Editor:International Daily
Apart from the traditional marketing channels, farmers are now making good use of the trendy e-commerce to boost their fruit selling.Since kiwifruits began to enter their harvest season in late August, local farmers in Jianning County, east China's Fujian Province, have been busy collecting these ripe fruits for market."This kiwifruit plantation has more than 1,700 kiwifruit trees. The total output for this year is expected to reach 25,000 kilograms, worth over 100,000 yuan (around 15,496 U.S. dollars)," said Chi Zongkai, a local farmer.To open up more marketing channels, the local government formed a supply chain management company in 2016, setting unified quality standards, packaging and delivery channels, as well as establishing traceable and supervisory platforms for product safety, which has greatly boosted the selling of local farm products."So far, we've set up a rural cooperative and begun selling the fruits both online and offline. All the fruits are expected to be sold out in two to three months," said Chi.E-commerce also becomes a helping hand for pears in Wayaotou Village of north China's Shanxi Province.In this pear harvest season, local villagers are engaged in picking, sorting, and delivering the tasty fruits."It's a bumper year of pears. We came to work here and can earn over 100 yuan (about 15.5 U.S. dollars) a day. It's pretty good," said Zhang Jin'e, a local villager.Like Jianning County, Wayaotou Village is also using e-commerce for marketing, as local villagers are live-streaming to introduce pears to netizens."It is expected that this year's output could reach around 150,000 kilograms, with a revenue of 1.2 million yuan (about 185,954 U.S. dollars). We will take advantage of the rural e-commerce by shooting short videos and going live steaming to promote our pears on the internet, which will help sell our pears nationwide," said Yuan Jianhong, director of the local villagers' committee.