in Colombia's online fashion week
Web Editor:International Daily
Some brands may still not be well-known to the public if the just concluded Colombia's annual fashion week was not rescheduled to be held online due to the novel coronavirus.The one-week fashion event lasted till Aug 2, attracting 270 local brands to open up an exhibition booth online to show their new works.Over 400 buyers from 33 countries around the world also registered online to seek for cooperation.Moreover, the fashion event organizer worked with e-commerce providers, allowing exhibitors to provide retail services.Many small and medium-sized firms were inspired by the online fashion event as it costs less than the usual on-site activity.Bataya is one of the beneficial owners. He used to be a member of the Revolutionary Armed Forces of Colombia, the country's largest rebel group. After his group signed a peace deal with the government in 2016, Bataya, together with another 24 members, created a sportswear brand. However, the sudden outbreak of the novel coronavirus got their production and sales stranded.It is the fashion week that saved his company because they sold out 50,000 pieces of goods and received 30,000 orders during the event.Bataya said the event endows them the power to keep going on even though the virus continues to impact the world.