Haier’s “Ren Dan He Yi” mode attracted eyes of Euro management professionals
Web Editor:Yang Guang
Drucker Global Forum, entering its 10th year, closed in Austria on November 30th of Vienna local time. Aligning with Peter Drucker’s thoughts, the 10th forum still focuses on company management. Topics cover challenges to traditional management, innovation and entrepreneurship, big data, AI, cloud computing and IOT, etc. Zhang Ruimin, chairman of board and CEO of Haier, introduced the management mode so called Ren Dan He Yi in the forum, which attracted attentions of Euro management field.
Zhang raised Ren Dan He Yi mode as early as in 2005, he said, Ren means employees, Dan means clients’ demand. Ren Dan He Yi means to integrate employee and clients’ demand to maximize value of every single employee. Under this mode, Haier has transformed itself into an open platform for entrepreneurship, a platform that enables Everyone to Have Chance to be Entrepreneur.
IOT era is coming. In global market, a digital and platform revolution is happening. Haier’s practice enables those professionals in the frontline of management academic research to approach the essence of management in IOT era. Drucker School of Management (Hong Kong) director Wang Guangli said, Ren Dan He Yi is not only a management mode idea, but also can be used in other social organizations and institutions. Stuart Crainer, the author of a famous management book The Management Century said, the story of Haier is generating increasing influence.