Qingdao “SCO Elements” cultural and creative products are over-favoured by tourists
Web Editor:Hu Xiangyang
After the SCO Qingdao Summit, the Qingdao Tourism Group has successively launched a series of cultural and creative products themed with “SCO elements” and Qingdao native culture. These “summit-related souvenirs” can tell “Qingdao stories”, amplify the voice of the summit and comfort the soul and culture of tourists coming to Qingdao in the pursuit of poems and distant places. Since opening on July 1st, the sales amount of Qingdao International Convention Center “SCO elements-related” cultural and creative products has reached 5 million Yuan.
“Li Yue Ge” is the “shoppe” of cultural and creative products developed by Qingdao Tourism Group. We can see a lot of tourism cultural and creative merchandises with “SCO elements” are displayed on the seascape long corridor including pens used by state heads, bags used by journalists, porcelain, ties and multifunctional power laptop. In addition, there is a special gift for ladies named little gardener “Blossoming SCO Series” peony-related ornaments including exquisite pendant, bracelet, ring and ear mail, which manifests the highest artistic realm of Chinese national porcelain and flower, namely the integration of golden stamens, red jade petals, emerald leaves and amber twigs. Other articles are also popular SCO cultural and creative products including scarves and umbrellas made of factors such as camellia, the city flower of Qingdao and Qingdao landmark buildings, China Post featured first-day cover, postcards and “Hai Yan Feng Ji- a long roll of classical literature dedicated to SCO Qingdao Summit”.
Since the preparation period of the summit, the Qingdao Tourism Group has started constructing the system of cultural and creative merchandises when the summit was over. After investigation at early period, a relatively sound tourism cultural and creative merchandise system has been initially established. Regarding SCO series merchandises, there are 15 varieties and nearly 50 types. In addition, there are other 281 kinds of products including “Qingdao Classics” series products, featured cultural and creative merchandises, yacht models and practical souvenirs.
Benefited by the remarkable driving effect of the SCO Qingdao Summit, since opening on July 1st, Qingdao International Convention Center has received a total of about 130,000 people. Tourists can feel the charm of the summit in a lot of tourism sections including “Leisure Travel in the Sea”, “Cruise Tourism”, “Night Tour in Foshan Bay”, “Light and Fireworks Show” and SCO themed exhibition hall in Olympic Sailing Museum. In addition, the “Spillover Effect” of the summit is also reflected on cultural and creative souvenirs.
A series of “SCO Elements” tourism cultural and creative products, which made their splendid appearance in the summit, stimulate the purchasing enthusiasm of consumers. For instance, since the moment that pens used by sate heads in the SCO Roundtable Meeting was taken by the camera, the first batch of pens used by state heads have been sold out in less than three days.
As the slack season for tourism is coming in Qingdao, in addition to maintenance of stadiums and venues, new cultural and creative plans are under R & D and production. It is said that cultural and creative products to be launched next year will further integrate “Summit Voice” and “Native Culture” , which will strive to make Qingdao local tourism products more creative, distinctive and brand-oriented and give summit voice more influence to tourists.