LABUBU Arrives in Shenzhen’s Nanshan with the FIFA World Cup Trophy and Six Check-in Spots

City Life | POP MART's beloved character LABUBU has arrived in Houhai, appearing alongside the FIFA World Cup Trophy. Under the theme "Meet You in Houhai with BU," the campaign features six themed photo spots across parks and three major shopping districts. Blending a trendy designer toy character with public spaces and the excitement of the FIFA World Cup, the event invites residents and visitors to explore Shenzhen throughout the summer. #citylife

泡泡玛特顶流IP LABUBU手捧大力神杯重磅亮相深圳后海片区，以“后海欢聚 BU见不散”为核心主题，掀起一场覆盖公园、三大商圈、贯穿整个盛夏的世界杯全民狂欢，用潮流IP激活城市公共空间，强势拉动商圈联动与夜间经济腾飞。

翻译：金姿（实习）

审校：罗洁

终审：王予湉