Xuwen County, The First to Benefit, Turns Attention Back to ‘Media+’ Five Years Later

City Life | On July 20, Zhanjiang launched Guangdong's first prefecture-level "Media Plus" initiative, introducing the "Xuwen Agricultural Products Stories" IP. Through short videos and documentaries, it establishes a "One Product, One Story" content matrix, organizes events such as the Pineapple Culture Carnival, and boosts brand visibility through a four-dimensional synergy of "Media+Events+Products+Channels". This project aims to create integrated production-marketing platforms that digitally connect Xuwen's agricultural and marine products from rural villages to urban markets. #citylife

7月20日，湛江市出台全省地市首个“媒体+”方案，打造“徐闻农品故事会”特色IP，通过短视频、纪录片形成“一品一故事”矩阵；举办菠萝文化嘉年华等活动，以“媒体+活动+产品+渠道”四维联动提升知名度，搭建产销一体化等平台，数字化推动徐闻农海产品出村进城。

翻译：李浩楠（实习）

审校：罗洁

终审：王予湉