400,000 people welcome the God of Wealth on Shenzhen Festival Avenue

In traditional customs of celebrating Chinese New Year, the 5th day of the Chinese New Year is known as "Powu" (or "Breaking Five" literally). On this day, people express their wishes for dispelling evil, warding off disasters, and welcoming good fortune through gatherings, dragon and lion dances, and other forms of celebration. On the 5th day of the 2024 Chinese New Year (February 14th), the "Dragon and Lion Grand Parade" celebrating the Chinese New Year took place on the Shenzhen Festival Avenue. In the parade, the golden dragon soared and circled, expressing the auspicious wish for wealth and prosperity, winning cheers from the spectators. The theme procession also creatively modernized the folk figure of the God of Wealth through cosplay, infusing new vitality into the traditional customs.

在中国年俗文化中，农历正月初五俗称“破五”，人们通过集会、舞龙舞狮等形式，表达辟邪除灾、迎祥纳福的美好愿望。正月初五（2月14日），“龙宝福狮庆新春大巡游”在深圳节日大道举行。在龙宝福狮巡游方阵，金龙时而翻腾飞跃、时而围绕成圈，抒发着“金龙狮献瑞，旺丁旺财”的美好祈愿，赢得现场观众阵阵喝彩。迎财神主题方阵以Cosplay的形式将传统民俗中的财神进行现代化演绎，让传统民俗焕发新的活力。

文｜记者 郑明达

图｜主办方提供

翻译丨洪婷