US Travel
2026/4/3
source: International daily
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As spring unfolds across China, a vibrant golden rapeseed bloom season is underway in the country, with the floral spectacle attracting large number of visitors and driving local rural income growth through agriculture-tourism integration.
In Jixi County, east China's Anhui Province, golden rapeseed flowers are in full bloom on the winding terraces of Meiganling. The rolling golden fields, paired with ancient Huizhou-style villages featuring white walls and grey tiles amid misty hills, have created a distinctive spring landscape, attracting flocks of visitors for spring outings and flower appreciation.
Visitors are strolling through the flower fields to enjoy the flowers and have fun. And from time to time, they make a stop to take photos and immerse themselves in the romantic and relaxing spring atmosphere.
In Bailu Town of Wuxi County, southwest China's Chongqing Municipality, vast stretches of rapeseed flowers have also reached their peak, drawing visitors from across the country to celebrate the season.
The local government has leveraged the floral scenery to develop a "spring economy", converting ecological advantages into real growth for rural consumption and farmers' earnings.
"We traveled here from Tai'an of Shandong Province, and we happened to catch the local rapeseed flower festival. I came with several colleagues to look around and enjoy the scenery. We're very happy and feeling really relaxed," said Yin Fuzhi, a visitor.
Capitalizing on the surge in visitors, locals have set up stalls near the fields to sell specialty products like cured meat and honey, turning the floral spectacle into tangible economic benefits.
For Guo Deping, a farmer who runs agritainment business and cultivates rapeseed crops, the blooming season marks her busiest and most rewarding time of the year.
"The number of diners has increased significantly, and we are seeing a high volume of reservations. We get nearly 10 to 20 tables reserved each day, " said Guo.