Thriving tourism across China has become a pivotal carrier to preserve intangible cultural heritage and promote iconic traditional Chinese culture.

In Songyuan City of northeast China's Jilin Province, well-known for winter fishing in Chagan Lake, artworks made from fish skin are unique cultural heritage enchanting tourists.
"Chagan Lake is famous for its fish, especially bighead carp. However, I've never known that such fish skin can be used to make artworks, and they are so exquisite," said Dai Chunyan, a tourist.
Xu Cui, an inheritor of the fish skin artisanship, made such artworks as pictures, necklaces and bookmarks.
"Maybe it's difficult to learn, or it's not popular in the market. So, we concluded seven major steps and four major techniques to lay a solid foundation for inheritors in the future. It will be easier for them to learn it," Xu said.
Efforts by Xu and her apprentices have paid off as the fish skin artisanship is gaining more popularity at various exhibitions and facilitating cultural tourism in Jilin.
In Chaozhou City of south China's Guangdong Province, Zhang Zhehan, who owns a shop selling products of local embroidery, believes that only if traditional techniques are integrated with modern elements and enter people's daily life can they be really inherited.
"I designed the products for young people to attract them to learn about the intangible cultural heritage, including canvas bags, brooches and gauze earrings. They are very popular among young people," Zhang said.
Zhang inherited Chaozhou embroidery techniques from elder members of his family, and his shop is very popular among tourists.
"I bought the circular fan. I was attracted at the first glimpse of the Chaozhou embroidery. This year is the Year of the Rabbit. My child has fancy for rabbits and I bought the fan (with rabbit patterns) for him," said a tourist from Fujian Province.