The resurgence of traditional Chinese culture, particularly the revival of "Hanfu" attire, has sparked a renewed fascination among the younger generations. This cultural revival has led to a surge in demand for traditional Chinese-style makeup, photo shoots, costume rental, and even wedding designs.

At Shanghai's classical Yu Garden, Chinese youth donning traditional costumes embraced the charm of the past as they elegantly posed for photographs.

"Chinese attire looks undoubtedly beautiful, with its exquisite embroidery, vibrant colors, and elegant designs. That's why it looks so good in photos," said Zeng, a Hanfu enthusiast.

"Costumes in the style of the Tang Dynasty (618-907) have become increasingly popular lately, praised for their ethereal appearance. The light clothing in the style of Ming Dynasty (1368-1644) is suitable for summer. We also provide thicker Ming Dynasty options for winter, which add to the festive atmosphere of the New Year. In the past month, our studio has received over 100 orders for Hanfu photo shoots," said Han Menglu, manager of a photo studio in Shanghai.

Mayi, who is half Chinese and half Japanese, is now in China with her mother to visit relatives. As part of her trip, she decided to have a set of portraits taken in a traditional Chinese style.

"After seeing lovely girls wearing Hanfu on social media, I felt inspired to try it myself. Being in Shanghai is a rare opportunity, and wearing a red Hanfu would make me look pretty. I love Chinese attire and Chinese culture," said Mai.

In China's wedding industry, there's been a growing trend of opting for traditional Chinese-themed weddings among young couples.

"Traditional Chinese weddings feature classic cultural elements, such as intricate patterns and decorations inspired by peach blossoms or magnolia flowers. Symbols like magpie and koi fish, symbolizing joy and good fortune, are also commonly included," said Yang Hui, a wedding designer in Shanghai.