The launch ceremony of the second season of Chinese cultural program "Intangible Cultural Heritages of China" was held in Shanghai on Thursday, bringing together nearly 1,000 inheritors of China's intangible cultural heritages from all over the country.

At the ceremony, representatives from Yancheng in east China's Jiangsu, Putian in east China's Fujian, Chaozhou in South China's Guangdong and other filming locations vividly demonstrated the substantial improvement and significant impact of the first season of the cultural program on local culture and tourism industry.
Jointly produced by China Media Group (CMG) and the Ministry of Culture and Tourism, the 13-episode season one of the program was first aired on Dec. 30, 2022, and gained a cumulative viewership of 710 million people through in its original airing and subsequent reruns on CCTV-1 channel.
Moreover, the program has gained significant online traction, captivating over 7.54 billion viewers across various online video platforms.
The second season will continue to deepen the organic integration of ideas, art, and technology and will adopt advanced technologies to showcase inheritance and innovation of splendid intangible cultural heritages in the new era.
The first episode of the new season, displaying the Epic of Manas, the musical instrument Muqam and Kazakh wall hanging in China's Xinjiang Uygur Autonomous, was already released on Nov 24, 2023.