Art
2023/9/15
source: International Daily
Print
City walk, or meandering through the urban landscapes, has gone viral among youngsters in China, thus promoting economic recovery and expansion through tourism.
City walk means the act of walking freely along city streets unburdened by exhaustive plans and cumbersome bags, enabling youngsters to intimately experience urban culture and local tradition.
The keywords research amount of city walk in July and August increased 123 percent compared with May and June, and the key word Shanghai occupies the largest proportion, up 2.3 times from the previous month, according to data from related platforms.
In Shanghai, Wukang road, the Bund and Suzhou River are the most popular sites.
At the Bund of downtown Shanghai, many tourists choose the way of city walk to experience Shanghai's culture and tradition, and many travel agencies have also taken the opportunity to offer various complementary services.
"Though I live here, I don't know this city very well. So I come here to explore more," said a tourist.
Cities with deep historical background and beautiful sceneries are the top choices for youngsters. Meanwhile, the hustling and bustling atmosphere is also an important factor.
"According to data over the past month, Shanghai, Kunming and Suzhou are the three most researched cities. In terms of city-walk, cultural scenery, restaurants, and chic art exhibitions are the most popular topics," said Wang Xiaoxue, a tourism analyst.
Personalized travel options such as city walk has been popular since the beginning of this year, frequently appearing at the hot-topic lists of many social media platforms. These previously relatively niche travel options have become market focus today, reflecting consumers' strong demand for new forms, new experiences and new expressions.
"The growing demand will bring up new forms and new contents in tourism market, and the frequent interaction between supply and demand would promote the consumption growth and upgrade consumer spending," said Jin Zhun, secretary-general of the Tourism Research Centre, Chinese Academy of Social Sciences.