With the Spring Festival a little over two weeks away, China's catering sector is offering more tailored Chinese New Year's Eve dinner services with improved dining experience and greater convenience to attract more young consumers.

As the younger generation becomes the main consumer in China, more restaurants are introducing innovative and personalized dining services to cater to their preferences.
A restaurant in Beijing has enhanced the dining experience by combining tea service with traditional music performances to cater to consumer tastes nowadays.
"In addition to regular dining, we offer a special tea service that enhances the overall dining experience. By incorporating tea as a medium, consumers have the opportunity to appreciate the charm of traditional Chinese culture while enjoying their meal," said Chen Jiao, a staff member at the restaurant.
This innovative combination and enhanced service bring the restaurant more reservations for Chinese New Year's Eve dinner.
"So far, 80 percent of our seats for the Chinese New Year's Eve dinner have been reserved, a 20 percent increase compared to last year," said Li Lianhua, another staff member.
Additionally, to meet the increasing demand for home dining during the Spring Festival, a large chain restaurant in Nanjing City in eastern China has launched a variety of takeaway packages for different group sizes and at different prices, which has become quite popular among young consumers, according to the restaurant's general manager.
"We offer four takeaway package options, catering to groups of two to three people up to eight to ten people. Our takeaway option provides an ideal Chinese New Year's Eve feast for consumers with large dining tables at home who prefer not to cook the dinner themselves," said general manager Gan Fenfen.
To better preserve the flavor of the dishes for takeout, the restaurant uses special aluminum packaging that affectively keeps meals warm and withstand high temperatures.
"We offer many traditional dishes on our menu that are cherished childhood memories for Nanjing residents. For instance, our Chinese New Year's Eve dinner includes signature dishes that can add to the festivities," said Qiang Sheng, a staff member at the Nanjing restaurant.