The Mid-Autumn Festival Gala produced by China Media Group (CMG) will be quite poetic and allure audiences through pervasive aesthetic sentiment featuring delicate stage designs in heart-warming settings.

The annual gala, also known as Qiuwan in Chinese, is being recorded in Yibin, host city of the gala in southwest China's Sichuan Province.
As the host city, Yibin sees the rivers of Jinsha and Minjiang converging into the Yangtze River, and many of the gala's performances get inspirations from ancient poems about the Yangtze River, which is considered one of the cradles of the Chinese civilization.
The gala will focus on five cultural images, namely poetry, the liquor culture, the moon, water and bamboo, and will be divided into three chapters.
The 1,000-year-old "Liubei Pond", one of the shooting scenes of the gala in Yibin, was originally part of a canyon formed by a huge rock split from the middle at the foot of Cuike Mountain in the suburbs, with winding clear springs at the bottom of the valley.
During the Northern Song Dynasty (960-1127), Huang Tingjian (1045-1105), a great poet and calligrapher, built in 1098 the "Liubei Pond" based on the artistic conception of "floating wine cups down a winding stream" expressed in the "Preface to Poems Composed at the Orchid Pavilion", a Chinese calligraphy masterpiece by Chinese calligrapher Wang Xizhi (303-361) of the Eastern Jin Dynasty (317-420).
"We are here at the 'Liubei Pond', a scenic spot with great cultural significance, to record the video of our songs for the gala, which involves some traditional Chinese instruments," said Yu Kewei, a singer for the gala.
The gala this year has also added heartwarming and sentimental programs with a strong focus on family values and human connections.
The Mid-Autumn Festival, which falls on Sept 29 this year, is a traditional Chinese festival featuring family reunion when the moon reaches its fullest and brightest on the 15th day of the eighth month in the lunar calendar. During the festival, families get gather to admire the full moon, enjoy mooncakes and light up lanterns.
For Chinese people, the festival is of special ethical significance, and family reunion on this occasion deep in their consciousness has been a sentiment and mindset for thousands of years.