A winter tourism boom is taking hold in southwest China's Sichuan Province, fueled by a mix of large-scale indoor ski facilities and high-altitude outdoor resorts.

These destinations are blending winter sports with local culture and dining, creating novel experiences such as eating hotpot on the snow and offering new paths for rural economic development.

In Dujiangyan City, an indoor ski resort spanning over 50,000 square meters is attracting visitors with its professional facilities and winter entertainment park.

The venue features an advanced slope with a gradient exceeding 21 degrees, alongside seven slopes of varying difficulty designed to accommodate skiers of all skill levels.

The resort also holds a dedicated 5,000-square-meter snow park where children can gather and play on slides.

This year, it introduced snow-themed activities like Touhu game, or Pitch-pot, an ancient entertainment that requires players to throw rugby or arrows from a set distance into a tube.

Visitors can also eat hotpot on-site, transforming the professional venue into a shared leisure space.
Meanwhile, in Aba Tibetan and Qiang Autonomous Prefecture, outdoor ski resorts are flourishing.
At the Qiangrengu Ski Resort in Wenchuan County, situated at an altitude of over 3,200 meters, natural and artificial snow ensure a season lasting up to four months.

The location, just over two hours' drive from the provincial capital of Chengdu, makes it ideal for convenient day trips.

The resort features 10 slopes totaling over four kilometers in length, with a maximum vertical drop of 98 meters. Recent upgrades include acceleration platforms, new pine forest slopes, and a terrain park.

The resort incorporates local Qiang ethnic culture. Traditional performances like the shoulder-bell dance are staged during peak visitor periods.

Guests can also enjoy local snacks and purchase Qiang embroidery or cultural products.

Last season, this ski resort received over 120,000 visitors, driving up related revenue in catering and accommodation industries to more than 97 million yuan (around 13.72 million U.S. dollars).