Yongzhou City in central China's Hunan Province launched a sports-culture-tourism campaign on Friday, aiming to boost its city profile and enhance tourism appeal.

A launch ceremony was held at Beijing Daxing International Airport for the event organized by China Search Information Technology Company and the Yongzhou Federation of Industry and Commerce.
By pairing China United Airlines' flight services with the Hunan Super League (known locally as "Xiang Chao") and Yongzhou's rich tourism offerings, the city is rolling out warm welcomes to travelers nationwide.
"As Hunan people living in Beijing, we are heading back home not only to catch the electric buzz of the Hunan Super League but also introduce the profound culture of Yongzhou. Once you're actually there, what truly moves you is the warm hospitality of the Yongzhou people," said Tang Maoguo, Secretary-General of Yongzhou Enterprise Chamber of Commerce in Beijing.
"We hope that people across the country who care about and support the event, and those from all walks of life who are interested in Yongzhou, will visit Yongzhou at any time. China United Airlines operates commercial flights every day," Zou Lichun, director of Beijing Liaison Office of Yongzhou Municipal People's Government also stated.
"We will cheer for our hometown. We also hope the Yongzhou team plays better with every match and achieve good results," added Zhai Xiaohong, a lawyer of Beijing Jingda Law Firm.
To amplify visibility, the campaign's promotional video is currently playing on loop across large display screens at Beijing Capital International Airport.