SHANGHAI -- Shanghai has seen a robust rebound in diamond consumption during the ongoing eight-day National Day and Mid-Autumn Festival holiday, which is also a wedding season in China, with retailers rolling out various promotional activities.

The surging demand has also led to a significant increase of diamond imports.
"I'm selecting some gold jewelry and diamond rings for my wedding. I want to buy some natural diamonds," said Ms Liu, a customer.
"In the first four days of the holiday, we received nearly 150 couples seeking diamond rings and couple rings," said Ye Qiuxiang, manager of a jewelry store.
In addition to purchasing diamonds for weddings, many customers would like to take advantage of the discounts during the holiday to treat themselves to diamond jewelries.
Diamond consumption has shown a growing trend toward using diamonds for everyday enjoyment rather than for wedding purpose, and the consumers are getting younger and younger, according to industry insiders.
"Since the beginning of this year, global diamond consumption has steadily recovered, with retailers' diamond inventories decreasing and consumer confidence improving," said Hong Liang, assistant president of Shanghai Diamond Exchange.