Fuzhou welcomes the most lucrative holiday in five years

[Fuzhou Evening News]In the just-concluded Mid-Autumn Festival and National Day holiday, consumption on catering, visits of scenic spots and lodging boomed in Fuzhou and drove the growth in holiday economy.

With a remarkable increase in consumption, the week-long holiday saw the most flourishing business activity in the recent five years. A dazzling array of promotional campaigns on commerce and trade, cultural tourism, and sports were launched. According to rough statistics, key business districts, pedestrian streets and commerce and trade companies in Fuzhou have launched more than 680 promotional activities, spurring RMB6.95bln (including the automobile show in the National Day holiday) in consumption and attracting the participation of more than 20 million potential customers, e-commerce companies have carried out more than 8,800 livestreaming activities, which generated nearly RMB3.3bln worth of online retail consumption; in regard to cultural tourism, 129 festival activities, 64 artistic performances and cultural exhibitions have been put on.

According to the statistics by Fuzhou cultural tourism departments, In the just-concluded holiday, Fuzhou has welcomed a total of 5.5418 million tourists, 103.7% of the levels in 2019; generated a tourism revenue of RMB3.934 bln, up 5.2% from the level in 2019.

In the holiday, the core zone of the Heart of Minjiang River has received 454,600 tourists and realized a tourism revenue of RMB343mln, with an increase of 24.5% from the Dragon Boat Festival holiday in the average daily number of tourists . The Fuzhou Coastal Holiday Resort in the new area, where camping, holiday arts, beach-combing, evening parties and light and shadow shows are launched to invigorate coastal cultural tourism, has welcomed 301,400 tourists and realized a tourism revenue of RMB159mln, with an increase of 8.7% from the Dragon Boat Festival holiday in the average daily number of tourists. (Jiang Hai/Jiang Juanjun)