Sichuan Province of southwest China is attracting domestic and global visitors especially following its first snowfall, thanks to government initiatives and advanced local infrastructure.

To further promote Sichuan's winter tourism, the provincial government launched a four-month campaign on Saturday at the UNESCO World Heritage site Jiuzhaigou.
With the campaign offering free scenic spot tickets, subsidies for travelers and a newly opened high-speed rail connecting Jiuzhaigou and regional centers such as Chengdu City and Chongqing Municipality, tourists from home and abroad can enjoy a convenient, comfortable, and money-saving trip to savor the unique winter scenes in Sichuan.
"I think Sichuan is a really nice province. It has so much to offer to people, for tourists. I came by the high speed rail. I came here with my parents over 10 years ago. So it's a huge improvement, it's a big change. You can also fly here, but yeah, infrastructure seems amazing," said Dieter, a Belgian tourist.
Beyond natural beauty, local authorities are leveraging Sichuan's rich cultural resources, given that it is among the most ethnically diverse provinces in the country. Governments and scenery spots have also introduced multiple activities to provide tourists with a chance to experience the local culture.
"It's very exciting. It's the first time to come here. For me this place is a must see because the scenery is beautiful. And I'm also very excited about the minority's culture. For the first time I tried to dance with them. I think this is an added value for China tourism. As foreigners, we can also experience this minority culture like dancing, the food, and so on," said Nino, a tourist from Italy.