The 2024 China Outdoor Sports Industry Conference opened in Dali Bai Autonomous Prefecture, southwest China's Yunnan Province on Saturday.

Themed "Embrace the Excitement of the Outdoors and Unleash Innovative Vitality," the four-day conference features four major sections including thematic activities, sporting shows, resource promotions and competitions.
The conference mascot, Sinan Hero, made its debut at the opening ceremony, which was inspired by the ancient Chinese compass, symbolizing both cultural heritage and contemporary spirit of outdoor sports.
At the opening ceremony, Yang Xuedong, director of the Sports Economy Department of the State General Administration of Sport, released the China Outdoor Sports Industry Development Report (2023-2024). The report shows that China's outdoor industry has become an important force to promote the sports industry as a whole. Several other reports were also released at the ceremony.
"This conference will run events and activities in Dali [Bai Autonomous Prefecture], Lijiang City, Diqing [Tibetan Autonomous Prefecture] and Nujiang [Lisu Autonomous Prefecture] in Yunnan Province. One of the key features is this matrix approach, marking the first-ever collaboration in jointly holding the event involving four localities, which further highlights the outdoor sports resources and industrial advantages of western Yunnan. There are participants from Britain and countries of South Asia and Southeast Asia, which expands the international cooperation channels and enhances the industry's global influence," Yang said.
The conference was sponsored by the All-China Sports Federation and jointly hosted by the China Sports Industry Group, Yunnan Provincial Sports Bureau and the governments of Dali, Lijiang, Nujiang and Diqing.