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China's National Day holiday wedding season in full swing 2024/10/14 source: International Daily Print

China’s wedding season is in full swing since the week-long National Day holiday began on Tuesday, a peak season for couples to hold their romantic ceremonies.

This season’s weddings included one held at a hall in Chaoyang District of Beijing.
"We have been together for nine years, and it's high time for us to get married. The wedding was planned during the National Day holiday so that our family members can come here. The wedding features a relaxing and natural style,” said the bride Song Lingxue.
Ruoting, a wedding company executive, said that a wedding planner may have six weddings a day in September and October, their busiest time of the year.
"The orders in September and October represent 35 to 40 percent of the total of the whole year. For example, during the National Day holiday, the days of Oct 1 and Oct 6 have been fully reserved. Almost all newlyweds are born in the 1990s, and some others, even in the 2000s. They have many ideas. They are more clear-minded, but would like to pay for innovations," she said.
Besides wedding planners, wedding dress renters have also been busy preparing, cleaning the outfits and tailoring them for brides and grooms.
As the wedding market grows, wedding companies are offering customized services to attract more customers.
A one-stop service can be a good choice for many customers who do not want to bother themselves too much with the preparations for the complicated wedding process, including wedding site reservation, filming and banquet arrangements.
"I chose the one-stop service so that it wouldn't be so stressful. I wanted to free myself from the preparations," said Yueyue, another bride.
Some wedding companies have put up unique banquet halls with different themes for weddings, including one featuring traditional Chinese auspicious elements in Beijing.
"The bride will come in a special way downstairs, just like walking by floating pavilions on the cloud and in mist. Many newlyweds like it very much," said Liu Zhijun, planning director of a one-stop wedding company in Beijing.
The wedding companies are attempting to introduce cultural and tourism elements into their service.
"Now we are taking wedding orders in villages of the Miao ethnic group in Guizhou. We wonder if we can integrate some local elements such as garments and flower art in our service," said Ruoting.


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