The Sanxingdui Museum in Guanghan City of southwest China's Sichuan Province is drawing visitors this summer with its novel digital experiences and creative souvenirs.

This year marks the 40th anniversary of the discovery of the sacrificial pits at the Sanxingdui Ruins, a milestone that has reshaped the understanding of the ancient Shu Civilization.

With an exhibition area of 22,000 square meters, the Sanxingdui Museum puts nearly 1,500 pieces of excavated artifacts on display.

Visitors are especially drawn to the digital archaeology area. Powered by 3D technology, it allows visitors to observe the excavation of precious artifacts closely.

"The archaeological work at Sanxingdui has been carried out scientifically, systematically, and in a planned way. It also demonstrates the advanced technology used in excavation," said Xie Feng, a visitor.

Visitors can also wear VR glasses to immerse themselves in the excavation sites, sacrificial pits, artifact restoration laboratory, and dedicated storage facilities.

The museum's gift shops are another must-see attraction. Since the start of this summer vacation, nearly one million pieces of Sanxingdui-inspired creative souvenirs have been sold.

"We now have more than 1,700 varieties of cultural products. The refresh rate of our products is about 30 percent every year. Through such youthful expression, we manage to have visitors take the culture back home willingly," said Wei Qing, Deputy Director of Sanxingdui Museum Management Committee.

Outside the museum, Guanghan City is also putting up a series of activities to leverage the Sanxingdui site to impress visitors.

"So far, we have launched five dedicated routes to Guanghan. After visiting the Sanxingdui site, visitors can go from the museum to the neighboring Sanxing Village to experience our study programs and better experience the cultural atmosphere of our Sanxingdui," said Hu Wancheng, Deputy Director of Guanghan Municipal Bureau of Culture, Radio, Television and Tourism.