The 6th Lushan International Romance Film Week, which kicked off in Lushan City of east China's Jiangxi Province on Friday, promotes the integration of films and cultural tourism, and boosts travel consumption and industrial revitalization.

With the theme "Fall in Love with Films," this year's event launched themed tourist routes and set up romantic interactive installations at tourism destinations, turning the entire Lushan Mountain into a natural filming set.
During the film week, 20 romance movies will be screened, allowing the audience to immerse themselves in the purity, romance, poetry, and wisdom of love.
 "We brought our family here to escape the heat and then discovered the film week. It made the trip even more worthwhile. It's a wonderful surprise," said Chen Qian, a tourist.
During this year's summer season, Lushan Mountain scenic spot received over 5.1 million visitors, a year-on-year increase of 17.15 percent.
The Lushan Mountain scenic spot, a UNESCO World Heritage Site in Jiangxi, has captivated a growing number of visitors in recent years by hosting the Lushan International Romance Film Weeks, driving creative transformation and innovative development of cultural and tourism resources.
The film week runs from Friday to Thursday.