Pu'er City in southwest China's Yunnan Province is blending coffee culture and tourism, redefining itself as a hub for summer tourism with its lush landscapes and immersive coffee-making experiences.

While enjoying the beautiful landscape, tourists can also taste local coffee and experience coffee making at many coffee farms.  These coffee farms offer more than just scenic beauty, they invite visitors to dive into hands-on activities that define Pu'er's coffee culture.

"We came straight to this coffee farm from Kunming. This morning, we picked some mushrooms in the mountain, and then experienced coffee making," said one of the tourists.

One of the coffee farms in Pu'er receives over 200 people every day since this summer, and family trips take up nearly 60 percent of the total.
As the number of tourists rises, the overall revenue, including catering, accommodation and coffee sales, has seen a significant increase.
"The coffee sector of Pu'er has formed a complete industrial chain. In the next five years, the premium rate of Pu'er's coffee will increase from the current 36.3 percent to 46 percent, with the overall output value grow from 8.5 billion yuan (about 1.18 billion U.S. dollars) to 20 billion yuan," said Xu Zhenghong, secretary-general of Yunnan Pu'er Coffee Association.

Cafés in Pu'er also use local herbs and fruits to blend with coffee beans produced here, creating unique flavors.
"The coffee beans we use in our store are locally grown. In the summer, our business is quite good. We have over a hundred customers every day," said Xiong Yingzi, a barista.

"We have nearly 46,666 hectares of coffee planting base, with an annual output of 60,000 tons. In recent years, we've opened coffee shops and farms, continuing forming the new business format that combines coffee and tourism," said Ma Yuhua, deputy director of the Pu'er Culture and Tourism Bureau.