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The China Ruishan Ecotourism Resort (http://www.ruishan.com) is located in Zhourui Town, Dabu County, Guangzhou Province, dubbed as the “world longevity town”, which is richly endowed by nature, such as selenium-rich oil, lush vegetation and high oxygen content. Covering a total area of 31,000 mu, the tourist attraction is 48 km and 35 km away from the urban area of Meizhou and the county seat of Dabu, respectively. Tourists can reach the resort by air, high-speed railway and expressway within one hour.
With a total planned investment of RMB 5.1 bln, the construction of the scenic spot began in 2011 and will experience three phases. To date, nearly RMB 1 bln worthy of investment has been utilized. With a priority given to ecological wellness, forest therapy, leisure & wellness, the project features patriotism education, study travel among primary and secondary school students and outdoor extending. With industrial presence such as premium drinking water “Ruishan Tianquan”, planting of Chinese herbal medicine and product research, the project is intended to build Ruishan into a famous eco-friendly wellness resort and a home to different industry forms.
The Ruishan scenic spot boasts a more than 80% forest coverage rate, and negative oxygen ion content of more than 27,000 pieces/ cm3, the level of medical value. The scenic spot is home to a variety of resources including valleys, primeval forests, falls and hot spring. It is endowed with ecological resources, in particular such rare resources as hot spring and selenium-rich water. The alkalescent “Ruishan Tianquan” premium drinking water, launched through resource exploitation, sells well in the Pearl River Delta and other cities such as Shantou, Chaozhou, Jieyang, Xiamen, Zhangzhou and Quanzhou, and has emerged as a famous brand in Meizhou and even Guangdong Province.
The Ruishan tourist resort was included among provincial key construction projects in 2013, rated as a “municipal leading agricultural enterprise” and a “municipal leading forestry enterprise” in 2014, and a “provincial leading agricultural enterprise” and a “leading forestry enterprise” in 2015, honored with the title “Guangdong provincial demonstration project for leisure agriculture and rural tourism” and ranked among “national high-quality tourism projects” in 2016, and included among “Guangdong provincial high-end tourism projects” in 2017. In 2018, it was honored with the titles of “patriotism education base in Dabu County” and “Guangdong provincial forest wellness base”, and included among “national key projects for poverty alleviation through tourism”; in 2019, it was rated as a “national 3A-grade tourist attraction” and a “leading enterprises for poverty alleviation in Guangdong Province”, and ranked among “national outstanding roadshow projects in the Guandong provincial investment and financing fair”; in the same year, “Ruishan Tianquan” was designated by the UN Material Procurement Supervision Center as “UN water for rescue and relief”; in 2020, it won the honorary titles of “Meizhou study travel camp for primary and secondary school students”, “national pilot demonstration project for forest wellness” and “Guangdong provincial featured route and emerging brand for forest tourism”; it received the honorary titles of “Guangdong provincial demonstration comprehensive park for forest ecology” in 2021, “2022 annual rural culture and tourism foregoer project”, and “Meizhou patriotism education base” in 2022, “national key leading forestry enterprise”, and “demonstration revolutionary education base among previous central soviet areas” in 2023, and “Guandong travel study practice and education Base for primary and secondary school students” in 2024.