The 2023 Qingdao Brand Day series event kicked off on July 17 and will last till the end of July.

On June 25, 2022, Qingdao decided to set up the Qingdao Brand Day on July 17 from the year onwards. The Brand Day has become a new growth driver for Qingdao-based brands and emerged as a new platform for iteration of Qingdao-based brands. Boosted the Brand Day, the status of Qingdao as a “capital of brands” and a “manufacturing city” has been increasingly consolidated.

With the theme “The City and Brands Seek Co-prosperity”, this year’s Qingdao Brand Day series event, bearing the annual theme “New Brands, New Consumption and New Intelligent Manufacturing”, consists of ten sections, namely branding seminars, brand presentations, brand forums, brand fairs, brand stories, brand night, brand forums, brand experience, brand celebrities and sub-venue for branding.

As a significant part of the Brand Day series event, the 2023 Qingdao Brand Day launching ceremony and the forum on outstanding branding took place in the Qingdao International Convention Center on July 17. Domestically famous experts were invited to deliver keynote speeches and joined hands with influential Qingdao-based enterprises such as Haier and Tsingtao Brewery to explore new ways to facilitate high-quality development for enterprises. Availing itself of the forum, Qingdao is poised to set up the first-class academic exchange platform, branding think tank and mutual learning platform for enterprise brands as well as a top forum IP for China’s branding, aimed at providing intelligence to bolster development for enterprises and accelerate brand upgrading in the city.

The first Qingdao closed forum among enterprise brand officers was held in the period. The “Tribute to Qingdao-based Brands-Brand Innovation Exhibition” was put on, where the “Five Golden Flowers” (Haier, Hisense, Tsingtao Brewery, Double Star and Aucma) and emerging enterprises and brands cultivated under the campaign of a new generation of “Golden Flowers” collaborated to showcase featured products and branding process in Qingdao alongside the “Xingnongji” fair.  (Sun Xin)

The 2023 Qingdao Brand Day launching ceremony.  By Fan Rong