Shandong's first Hisense display technology experience store opens at Qingdao Lida Mall on Aug 22. [Photo provided to chinadaily.com.cn]

Hisense opened Shandong province's first all-scenario display experience store at Qingdao Lida Mall on Aug 22, offering consumers a new space that combines advanced display technology with entertainment and leisure.

The store is the fourth of its kind in China, following locations in Changsha, Hangzhou and Wenzhou. Unlike a traditional home appliance showroom, it brings together large-screen viewing, gaming, smart projection and wearable devices in interactive settings.

Products on display include RGB-Mini LED TVs, laser TVs, smart projectors, gaming monitors, portable smart screens and smart glasses. Dedicated viewing areas allow visitors to experience Hisense's latest flagship televisions, while the gaming zone features high-performance screens and displays related to popular AAA video games.

The store also showcases how display technology can be used across different everyday scenarios, from home cinemas and gaming setups to fitness, online learning and portable entertainment.

According to data from AVC, Hisense accounted for 63.8 percent of Qingdao's offline TV retail market from January to July this year. Its share reached 65.9 percent in the high-end TV segment and 68.1 percent for models measuring 98 inches or above.

The new store reflects Hisense's efforts to expand beyond conventional retail by giving consumers more opportunities to experience its display technologies in real-life settings.