QINGDAO -- The 2023 Qixi Festival gala held by China Media Group (CMG), the country's flagship broadcaster, last Tuesday night adopted advanced audio-visual technology to offer miscellaneous performances for people across the country.

The extended reality technology is used to enhance the stage effect of a song "Sweet as honey" which was performed by the singers on stage and the people around the world in cloud videos, Fu Yingying, the image promotion ambassador of Qingdao, participated in the video collection activity. She sang Sweet as honey in front of landmarks in Long Beach City, Qingdao's sister city, to celebrate traditional Chinese festivals.

A series of traditional Chinese operas interspersed with pop music are resounding over the magpie bridge, spanning time and space to express the touching romance that has moved people for ages.

A Chinese song named "The Moon Represents My Heart" achieved the perfect fusion of classic pop music and traditional folk music through the innovative interpretation of Suzhou pingtan, bringing sweet blessings to the audience.

Suzhou pingtan is a traditional theatrical art form of storytelling and ballad singing in Suzhou dialect in east China's Jiangsu Province.

The Qixi Festival, also referred to as Chinese Valentine's Day, falls on every seventh day of the seventh month on the Chinese lunar calendar. It celebrates the legendary annual meeting between the mythological figures -- the Cowherd and the Weaver Girl. The Qixi Festival was celebrated on Aug. 22 or Tuesday this year.

The Qixi Festival was listed as a state-level intangible cultural heritage item in 2006.