【Fuzhou Evening News】At 19 p.m. of February 17, the “Enjoy with the World” 2023 Fuzhou Goldfish Culture Festival and the presentation ceremony of “Fuzhou Goldfish” IP took place in the Haisi Square, Heart of Minjiang River. As the global debut of “Fuzhou Goldfish” IP, the event intended to boost industrial development with culture and enhance the city’s fame as the “Chinese capital of goldfish”.

The evening’s event began with a dancing program called Fish Travelling around the World. The presentation and authorization ceremony for “Fuzhou Goldfish” IP was held and the original “Fuzhou Goldfish” IP image made its global debut. Fully combined with Fu culture, the image is presented in a cartoon style by goldfish staring at each other, manifesting that goldfish are adorable and charmingly naive. The exceptionally distinguishable shape derives from traditional Chinese dwelling windows, implying that Fuzhou goldfish are known far and wide. The texts and the graphs set each other off beautifully, constitute a simple but elegant whole, and perfectly balance traditional Chinese culture with international fashion.

With the most goldfish breeding farms in China, Fuzhou boasts an annual output of over 15 million goldfish of different kinds, making up around 80% of China’s high-end goldfish market, thus earning itself the name-- “Chinese capital of goldfish”. Minhou County, Fuzhou’s largest goldfish breeding base which contributes about 70% of Fuzhou’s goldfish industry, is reputed as the “Chinese hometown of goldfish”.    (Zheng Ruixiang)