Business
2025/8/29
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A 6.5-kilometer-long canyon rafting journey in Yichang City, central China's Hubei Province, presents an experience that blends thrilling excitement with a refreshing cool escape during summertime, attracting hundreds of thousands of visitors and boosting local tourism
Since its launch in April this year, the rafting program in Yichang's Chaotianhou scenic spot has attracted over 350,000 tourist visits, marking a 30 percent increase compared to the same period of last year.
"The scenery is absolutely beautiful. There are thrilling experiences, and I can also enjoy the gorgeous views. I think it's totally worth the trip," said Song Huiwen, a tourist.
The cave rafting experience, known for its all-weather cool temperatures and immersive environment, has enriched tourists' options and enhanced the overall fun of their tours.
In addition, to extend the time tourists stay, the scenic area has introduced a new night rafting program. As night falls, the river channel is illuminated by brilliant lights, allowing tourists to unlock a new way of playing on the water after sunset.
"Following the daytime open-air rafting and cave rafting, the night rafting session runs from 19:00 to 22:00, making full use of the watercourse resources," said Shen Xueyong, general manager of the Chaotianhou scenic spot.
The introduction of the new rafting program has not only extended the length of tourists' stays, but also boosted spending.
"It's like getting a two-day, one-night experience. You can try all three types of rafting -- you can literally raft from morning till night," said Chen Hongqing, a tourist.