A grassroots-level basketball tournament has ignited the local night economy in Yiwu, a renowned global trading hub known as the "world's supermarket" in east China's Zhejiang Province, turning sports enthusiasm into real commercial gains.

The Village Basketball Association, known as "Village BA", would draw a large crowds to the Suxi Sports Park each evening, cheering on their favorite teams.

On the court, players would battle fiercely, delivering dazzling passes and dramatic goals sending the crowd into a frenzy with every score.

"The atmosphere here is amazing. I hope this tournament keeps growing and becomes a long-term tradition. I also hope that the basketball culture in Yiwu can get better and better," said Wang Guokang, a player for the Huzhai team.

More than 20 stalls have sprung up around the tournament site, offering grilled snacks, cold drinks, and local specialties. The festive atmosphere has virtually turned the area into a bustling night market.

"Business has been really good in the past few days. On the busiest evenings, I can sell over a hundred cups of drinks. We're trying to keep up with demand. Sometimes we even run out of ice," said Ma Huanle, a vendor.