Qingdao ranked fourth in the Chinese Consumers Association’s 2024 evaluation of consumer satisfaction among 100 Chinese cities, maintaining a leading position for six consecutive years.

In an effort to launch the worry-free consumption initiative, Qingdao has refined the mechanism to look into consumer satisfaction on a regular basis, and created the “Qingdao Index”, a measure of worry-free consumption. 83 municipal demonstration units have been rated as role models in the provincial worry-free consumption initiative. As many as 1,268,000 units, which cover a broad range of sectors, including shopping malls, catering, pharmacies, farmers’ markets, and vehicle maintenance and repair, and span across demonstration blocks and villages, have participated in the worry-free consumption initiative, the most in Shandong Province. Qingdao alongside Yantai, Weifang and Rizhao have launched a mechanism for unconditional return of goods bought via offline channels in the Qingdao Metropolitan Circle. Up to 27,500 shops in Qingdao have committed to unconditional return of goods.  (Wu Shuai)

New Qingdao food products are being marketed in a livestreaming room.