Chinese home appliance maker Hisense, based in Qingdao, Shandong province, has announced the development of its large artificial intelligence model, Xinghai, which integrates advanced deep thinking and reasoning capabilities into consumer electronics. This innovation aims to change how users interact with smart TVs, offering a more intuitive and natural experience tailored to individual needs, according to the company's executives.

The announcement was made during the ongoing Appliances & Electronics World Expo (AWE 2025), which began in Shanghai on Mar 20. At the expo, Hisense presented a series of AI-powered products and solutions spanning home appliances, kitchenware, and urban management technologies, highlighting its leadership in AI-driven innovation.

One of the standout products at Hisense's exhibition area was the world's first 116-inch RGB-Mini LED TV, the UX series. Powered by Hisense's self-developed chip, the TV offers an exceptional visual experience for large-screen users. The AI-driven technology ensures superior color accuracy, contrast, and brightness, setting a new standard for premium home entertainment.

However, Hisense's AI advancements extend beyond picture quality. The executives emphasized that its AI TVs are not limited to predefined commands. Instead, they are equipped with self-learning and self-optimizing capabilities, enabling them to understand, think, and proactively serve user needs.

"Our AI TVs are designed to anticipate user intentions and respond in a smarter, more autonomous, and personalized way," the executives said, noting that this shift from passive operation to proactive service represents a major milestone in the evolution of smart home technology.

Beyond TVs, Hisense also introduced a range of Xinghai-powered products, including air conditioners, refrigerators, and washing machines.

"These appliances have evolved from basic interconnected devices to intelligent 'butlers' capable of deep thinking and problem-solving," they added.

Visitors flock to the Hisense exhibition area at the Appliances & Electronics World Expo (AWE 2025), which kicked off on March 20 in Shanghai. [Photo provided to chinadaily.com.cn]

Visitors explore Hisense's latest innovations at the Appliances & Electronics World Expo (AWE 2025), which began on March 20 in Shanghai. [Photo provided to chinadaily.com.cn]