The beautiful Cangmashan Tourism Resort Area in Qingdao, Shandong. [Photo/WeChat account: qdxihaianfb]

This year, Qingdao West Coast New Area (Qingdao WCNA) has implemented an overhaul of the cultural and tourism industry in the Cangmashan Tourism Resort Area, which focuses on six major areas: health preservation, performing arts, recreation, homestay, skiing, and film and television, aiming to debut pin the market with a fresh new look.

In recent years, Qingdao WCNA has seized the new trends in the development of the cultural and tourism industry, deeply implementing the comprehensive cultural and tourism strategy, and innovatively cultivating new cultural and tourism consumption scenes.

Cangma town's unique mountain and water resources as well as the profound industrial foundation of the Cangmashan Tourism Resort Area have become the basis for deeply exploring local culture and continuously expanded the industrial extension of the scenic area.

By configuring the town's tourism elements according to the standards of the scenic area, the town has implemented the Cangma fresh brand rural tourism cluster plan, launched cultural and tourism products, and cultivated specialty agricultural product brands such as Cangma Green Products. This boost to local cultural and tourism brand effect has promoted the high-quality development of the town's economy and society.

In a bid to become a national 5A-level scenic spot, the Cangmashan Tourism Resort Area will continue to strengthen the competitiveness of the six core business models, introduce top-notch cultural content and recreational IPs from both domestic and international sources, enhance the quality of scenic area services, and continue leading the development of the cultural and tourism industry in the Qingdao WCNA.