From June 4 to June 6, German local time, ten foreign trade-oriented companies from Qingdao, under the arrangement by the China Council for the Promotion of International Trade, Qingdao Sub-Council, attended The Tire-Cologne 2024. In an effort to improve the overall booth image, make products from Qingdao better recognized and help businesses vie for orders and tap into markets in a more efficient manner, Qingdao put up a dedicated area for the first time in European exhibitions. In the exhibition, the Qingdao area has welcomed more than 1,700 new and old clients, with an intended transaction amount of more than RMB 300 mln.

As an important bellwether of the international tire industry, The Tire-Cologne is known as a global event and specializes in displaying tires, wheel hubs and parts as well as the latest tire manufacturing technologies. In the 129 square meters Qingdao exhibition area, a wide range of products including car tires, off-the-road tires, agricultural tractor tires, forklift tires, truck tires and tire storage facilities were put on display. With priority given to Qingdao’s three competitive sectors, namely, textiles and garments, tires and rubber, food and beverage, the China Council for the Promotion of International Trade, Qingdao Sub-Council will set up exclusive areas for Qingdao in the coming 2024 Asia Fashion & Food Exhibition in Nagoya and SIAL Paris to help companies to tap into international markets in a targeted manner and improve the effectiveness of exhibitions and the look-to-buy rate.  (Liu Lanxing)